Nueva Matacapan Tabacos: Brand Story
Cigario editorial
The legacy of Mexican tobacco, crafted for the connoisseur.
Brand history
Nueva Matacapan Tabacos represents a cornerstone of Mexican tobacco heritage, rooted in the fertile San Andrés Tuxtla valley of Veracruz. This esteemed company is renowned for its deep expertise in cultivating and processing high-quality Mexican San Andrés tobacco, particularly its distinctive wrapper leaf. With generations of experience, they produce a range of premium cigars that showcase the unique characteristics of their native soil. Their commitment to tradition and quality has established them as a significant name in the global cigar industry.
A Century of Tobacco Heritage
The history of Nueva Matacapan Tabacos is intrinsically linked to the Turrent family, who began cultivating tobacco in the San Andrés Tuxtla region in the late 19th century. Over five generations, this family has perfected the art of tobacco growing and cigar making, becoming the largest independent grower of premium tobacco in Mexico. Their long-standing commitment to the land and its unique microclimate has been fundamental to their success and the distinct character of their cigars.
The San Andrés Signature
Cigars from Nueva Matacapan Tabacos, often found under the Casa Turrent brand, are celebrated for their distinctive use of Mexican San Andrés Negro tobacco. This leaf is known for its dark, oily appearance and a flavor profile that typically offers notes of earth, coffee, and a subtle sweetness, often with a peppery finish. Smokers can expect a medium to full-bodied experience, characterized by a smooth draw and consistent burn, reflecting meticulous craftsmanship.
Beyond the Leaf: Key Contributions
Beyond their own brands, Nueva Matacapan Tabacos is a crucial supplier of Mexican San Andrés wrapper and binder leaf to numerous other premium cigar manufacturers worldwide. This widespread use highlights the quality and versatility of their tobacco. The company also plays a vital role in sustaining the local economy of San Andrés Tuxtla, preserving traditional tobacco farming methods while integrating modern advancements in cultivation and fermentation.
